A founder’s perspective.
A story taking shape.
Hello, I’m Pimmi
GOOD CONTENT.
REAL
CONNECTION.
A creative eye. A strategic mind. I turn brand stories into content people feel, remember, and act on.
Explore my work ↘
connect ↗
Creative by nature.
Strategic by practice.
I’m Pim Hanwong — you can call me Pimmi.
I bring together brand storytelling, social media content, and performance strategy. My marketing experience spans real estate, hospitality, health and wellness, and consumer brands in Thailand.
Today, I’m building my business, Sabaire, and creating on my personal TikTok, @hellopimmi. I bring a founder’s perspective and a creator’s curiosity to every story.
Stories with substance.
From building a brand of my own to bringing established projects to life.

@hellopimmi
↗Find me on TikTok
Luxury living.
A connected campaign.
Social artwork, a CBRE grand-opening collaboration, and launch and creator coverage.
VIEW FULL ARTWORK ↗Exclusive trip campaign
Luxury lifestyle promotion featuring a private-jet experience.
VIEW FULL ARTWORK ↗Design your own home
Social creative highlighting home customisation and location.
VIEW FULL ARTWORK ↗Grand opening with CBRE
Co-branded launch creative for 5–15 November 2021.

Launch coverage
The supplied launch coverage reports reservations exceeding 50% ahead of the grand opening.

BoomTharis property feature
490,000 views shown in the supplied coverage screenshot.
Historical campaign artwork and coverage. Offers and view counts are shown as captured in the supplied materials.
Content that connects.
Media with purpose.
Content and artwork, with paid media for engagement and conversion.
Property storytelling through offer-led artwork, feature carousels, lifestyle imagery, and presenter-led content.
Paid promotion to build awareness, encourage interaction, and bring the property story to relevant audiences.
Conversion-focused campaigns to turn interest into registrations and enquiries.

Campaign storyboard
A sequence of promotional creative frames.
VIEW FULL EXAMPLE ↗Last units campaign
Offer-led artwork pairing exterior and interior photography.
VIEW FULL EXAMPLE ↗Space & lifestyle
Feature-led content highlighting the corner home and its interiors.
VIEW FULL EXAMPLE ↗Family living carousel
214 comments · 213 shares, as captured.
VIEW FULL EXAMPLE ↗Location & interiors carousel
80 comments · 66 shares, as captured.
VIEW FULL EXAMPLE ↗Duplex living content
308 reactions · 17 comments · 8 shares, as captured.
VIEW FULL EXAMPLE ↗Property features carousel
3.1K reactions · 74 comments · 51 shares, as captured.
VIEW FULL EXAMPLE ↗Reasons to choose HAUS Clover
1.9K reactions · 101 comments · 59 shares, as captured.
VIEW FULL EXAMPLE ↗Presenter-led property content
380 reactions · 109 comments · 48 shares, as captured.
Historical campaign examples. Post engagement figures are shown as captured in the supplied screenshots.
Brands I’ve shared.
แบรนด์ที่เคยแชร์บนช่องของฉัน
Style, beauty, and everyday discoveries — shared through my own lens on @hellopimmi.
BAG UNBOXING▷ 10.2K viewsLongchamp
The mocha mini bag
Watch on TikTok ↗
BEAUTY REVIEW▷ 3,224 viewsKIKO
A little lip-gloss moment
Watch on TikTok ↗
PRODUCT REVIEW▷ 34.8K viewsNIVEA
My shower-oil find
Watch on TikTok ↗
GET READY WITH ME▷ 1,560 viewsLioness
Getting ready with Lioness
Watch on TikTok ↗
BEAUTY DISCOVERY▷ 32.9K viewsLUSH
A LUSH discovery
Watch on TikTok ↗View counts checked on 28 October 2026. Counts may change on TikTok.
Let’s make
your brand
feel like you.
Thoughtful strategy and hands-on creativity, from the first idea to the final post.
Start a conversation ↗01 Social media strategy +
Audience insights, brand positioning, content pillars, and a practical plan that gives every post a purpose.
02 Content creation +
Social media artwork, short-form content concepts, captions, and visual storytelling shaped around your brand’s voice.
03 Campaign & brand storytelling +
Creative concepts and connected messages for launches, brand campaigns, and collaborations across social channels.
04 Performance & optimisation +
Meta and Google campaign experience, reporting, and content insights to help turn attention into meaningful action.
Good ideas.
Clear intentions.
Content is strongest when creativity and purpose work together.
Find your story.
Get to know your brand, audience, and what you want to achieve.
Make it meaningful.
Shape ideas into a clear direction and content that feels true to you.
Keep getting better.
Learn from the response and use those insights to guide what comes next.
LET’S CREATE
something GREAT. ↗
Social media strategy, content creation,
and collaborations. Let’s talk about yours.